Music originally brought founders Dan Maravilla and Trent Valladares together as teenagers living in late 1980’s southern California. Musicians and bandmates, they perfected their craft working their way up the local club scene in Los Angeles. Their music style was eclectic, mixing alternative, jazz, funk, fusion, soul, and rock - always seeking to create what was not the norm. Even at that young age their creativity did not stop with sound. Both talented visual artists, they would outfit concerts into total sensory experiences by creating and performing original music as well as transforming prestigious concert venues with all-encompassing art installations to provide a total experience. Clothing and fashion were also on the boys’ radar, often repurposing and making their own clothing and accessories.
After years in the music and art scene, they decided to launch a small, startup, family fashion business. Early collections gained attention from many world-renowned brands and they started designing and manufacturing for many established labels. This provided valuable opportunities to see inside many great companies and eventually give them the knowledge to be able to launch their own successful brand.
In 2010, some twenty-plus-years since Dan and Trent’s first steps into fashion, HEX was launched. HEX draws on their decades of experience in fashion, music, and art and channels it to equip the next generation of creators through products that empower everyone to explore the outer limits of their potential.